After graduating in Organizational Change Management Jakolien Sok began her career at Avia Nederland, a cooperation of oil companies. After three years, she continued her career as a member of the Fleet Management Team at Seatrade, a leading international company for the professional management of reefer ships. After four years, her next step was the position of European Organizational Change Manager at the European headquarters of the U.S. Fortune 500 multinational company Avery Dennison. The focus of her work here was on change management. Jakolien Sok is Lean Six Sigma Green Belt certified and since 2003 Jakolien Sok is certified by TTI Success Insights as a Behavior Analysis Consultant. Since 2006 she is also Profilor® certified by London-based PDI Ninth House (Korn/Ferry). On 07-07-2007 Jakolien Sok fulfilled her long cherished wish to start her own business. Since then, she has specialized in online marketing, inbound marketing, social media marketing, and email marketing. Her vast entrepreneurial experience, psychological and sociological insights and extensive online marketing expertise translate into practical advice and results. Jakolien has successfully trained and supported over 600 entrepreneurs and professionals in their personal development and entrepreneurial growth. Jakolien Sok is a seasoned online marketing consultant for female entrepreneurs, trainer, social media marketing expert, author and speaker. She is also a regular blogger for The Huffington Post and a guest lecturer at a post graduate course.
After graduating in Business Informatics, Arjan Warmerdam started his career at AT&T as a Systems Advisor. After one year and also APICS MRP and CRP certification, he continued his career at KLM Royal Dutch Airlines. For eight years, he successively held the positions of Information Manager Finance, Project Manager CRM, and Manager Loyalty Management. During this period he expanded his knowledge in the field of marketing at Nyenrode Business University and the renowned INSEAD Business School. Among his achievements are the selection and implementation of a Treasury Management Information System, KLM’s CRM blueprint and aligning the frequent flyer programs of KLM, Alitalia and Northwest Airlines. His next challenge was the position of Business Unit Manager and Client Services Director at Bookmark Interactive Marketing Agency. Having worked there with a diverse portfolio of clients for four years, Arjan Warmerdam continued his career as the Manager Marketing & Communications at ATP Advanced Travel Partner where he initiated and developed the foundation for their Travel, Events & Experiences proposition. His next step was the position of Director Marketing & Business Development at a high-tech venture capital startup in patented air purification solutions. Before he started as Partner in team Boosting Your Brand™, Arjan Warmerdam was Account Director at marketing & technology agency LBi Lost Boys. Arjan Warmerdam is a senior digital marketing professional, brand strategist, business consultant, and trainer.